NOW Sports
The brief. NOW Ireland offers an incredible range of sports content in an incredibly flexible way. But nobody knows about it – so we were tasked to tell them. The strategy. Fans can watch their favourite sports, entirely on their terms. Want to sign up for a season, a week, or even just a day? When it comes to NOW, they get to write the rules. The solution. We put the focus firmly on the fans, asking them to tell us what they love most – both about sport and about NOW.
