Amazon
AMAZON PICKUP POINTS FIT AROUND YOU In this campaign, we demonstrate how people can collect their packages whilst getting on with their lives. At the heart of every scene is the Amazon Pickup Point that enables them to get on with whatever they’re doing, wherever they are, and still get their delivery. By setting it against an on-brand, graphic-coloured background, we make the Pickup Point slightly iconic. The different people making use of it are distinguished by their unique personal style and ‘props’ that give us cues about why they need to use the Pickup Point. Each character matches an RTB to a credible situation. For example, we show you don’t have to go home to collect your item, with a woman picking up while she travels through a station.
